CONCEPT
Glasshouse is a consumer device which augments the act of growing plants indoors with a social interaction through remote lighting changes projected onto the plants.
Conceived during the pandemic, we wanted to explore: How might we foster remote group activities to create togetherness with friends and family?
![We interviewed over 12 users of varying ages, locations, professions, ethnicities, and genders.](https://freight.cargo.site/t/original/i/b2a423f7c04084c531fe07445fdb3885025b02655fd4bb2f0bbda994d0b833fb/TDF---Group-1---Glasshouse-Presentation.pptx.jpg)
![We identified 3 key groups in need during the pandemic.](https://freight.cargo.site/t/original/i/903d10b9bff42b32db73863a7db082ca908df978f5a210a0bf35ba13ef5e0225/TDF---Group-1---Glasshouse-Presentation.pptx-2.jpg)
![We took these takeaways to come up with our initial idea.](https://freight.cargo.site/t/original/i/c4a5019e4bd576733e62a89e5a7e443a1252328fe22f433fb6460d0ae97633ea/TDF---Group-1---Glasshouse-Presentation.pptx-1.jpg)
![And researched competitor and complementor products to understand the market need.](https://freight.cargo.site/t/original/i/50d3c6139cf31821727ebdf9d699f779839e3a42d1aa5bcfed1f151fa7794587/TDF---Group-1---Glasshouse-Presentation.pptx-3.jpg)
PRODUCT
From our user interviews and market research, we learned that zoom fatigue is a shared challenge, and that people were feeling disconnected from the physical and digital world. These feelings of powerlessness and loss of control manifested into a wish for off-screen, social interaction.
So we came up with Glasshouse, a product that fosters social engagement with friends and family through a ‘non-screen’ device. Glasshouse gamifies the interaction between individuals while creating a feeling of community and connectivity over a longer period of time.